Starting 7th July 2025
6 WEEK INTERNATIONAL EDUCATION SUPPLIERS SALES COURSE
This practical, insight-packed course is built specifically for EdTech and education suppliers looking to succeed in the international schools market.
Learn and hear from leading experts from companies, schools groups and events from the industry
Over 6 weeks, starting on 7th July 2025, participants will gain real-world strategies, tools, and techniques to drive growth, win more deals, and avoid common pitfalls.
WHAT'S INCLUDED?
6 in-depth modules, delivered over 6 weeks
Weekly 90–120 min live sessions
Interactive Q&A seminars
Templates, sales tools, and real-world assignments
Guest speakers including headteachers, school group leaders, successful suppliers & consultants
Module 1 - Overview and understanding of the international school markets and decision-makers
The international schools market is growing and has been for a number of years. With insight from our partners, ISC Research - we'll discuss areas of growth, the demographic of schools in different regions and how to segment the market based on your business requirements.
🎯 Session Objectives:
Learn about different international school systems (IB, British, American, etc.).
Identify key decision-makers and buying behaviours.
Understand common challenges & trends in EdTech adoption.
📖What’s covered:
The structure and diversity of the international schools market
Regional trends (Middle East, Asia, Europe, Africa)
Cultural differences and sales etiquette across regions
Identifying where your business best fits and why
Common Pain Points & Tech Adoption Trends
🎤 Guest Speaker: Rachel Rogers - ISC Research
Rachel Rogers is the Head of Sales at ISC Research, working closely with international schools to understand their needs, trends, and challenges in a rapidly evolving sector. Her insight is invaluable, bringing direct, up-to-date knowledge from thousands of schools worldwide, helping suppliers understand how schools think, plan, and make purchasing decisions
Module 2 - Building an effective sales strategy for global growth
Define Ideal Customer Profiles and sales cycles, to develop a scalable sales framework. Considering both strategic and tactical overview, setting realistic sales targets and key performance indicators.
🎯 Session Objectives:
Define Ideal Customer Profiles (ICPs) and sales cycles.
Develop a scalable sales framework.
Set realistic sales targets and key performance indicators (KPIs).
Defining Success Metrics – Revenue targets, conversion rates, and pipeline goals
📖What’s covered:
How to build a sales strategy that fits your team size, product, and goals
Identifying Ideal Customers: Single schools, school groups, ministries, and associations
Setting realistic KPIs for international growth
Aligning marketing and sales efforts
Structuring a Scalable Sales Process – From prospecting to closing deals
🎤 Guest Speaker: Ian Hunter - Lime Education
Ian Hunter is the Founder of Lime Education, a consultancy supporting EdTech companies with market entry and growth across the UK and international school sectors. With deep experience in building and executing commercial strategies, Ian’s advice in Week 2 will help participants shape realistic, scalable sales plans that align with how schools actually buy.
Module 3 - Lead generation, outreach, and pipeline building
Learn effective cold outreach strategies. Understand CRM tools and sales automation. Develop a structured lead qualification framework.
🎯 Session Objectives:
Learn effective cold outreach strategies.
Understand CRM tools and sales automation.
Develop a structured lead qualification framework.
📖What’s covered:
How to find and qualify leads (tools, databases, partnerships)
Best Practices for Cold Outreach: Emails, LinkedIn, conferences, and referrals
Using CRM & Sales Tools Effectively
Building and managing a healthy sales pipeline
Lead nurture and qualification frameworks
🎤 Guest Speaker: Jamie Ganley
Jamie Ganley is the Head of Sales at The National College, a leading online CPD provider working with thousands of schools in the UK and internationally. His expertise in building high-performing outreach strategies and managing large-scale partnerships makes his insights in Week 3 invaluable for anyone looking to improve lead generation and connect meaningfully with school decision-makers.
Module 4 - Selling to Schools & Overcoming Objections
Navigate the school procurement and buying process. Handle objections effectively. Deliver impactful demos and sales presentations.
🎯 Session Objectives:
Navigate the school procurement and buying process.
Handle objections effectively.
Deliver impactful demos and sales presentations.
Who makes decisions — and how buying actually works
📖What’s covered:
Understanding common buying objections and how to respond
Structuring sales calls for success
Tailoring your message to Heads, Bursars, Teachers and more
When to push and when to pause
Handling Common Objections: Budget, integration concerns, “We already use something else”
Running an Effective Demo: Storytelling, value-based selling, closing techniques
Using Social Proof & Case Studies: Turning existing customers into advocates
🎤 Guest Speaker: Julia Knight, Hawar International School
Julia Knight is a highly respected international school leader, having held senior leadership roles across Europe and the Middle East, including headship and group-level positions. Her deep understanding of how schools evaluate suppliers, make purchasing decisions, and navigate competing priorities makes her an ideal guest speaker — offering honest, practical insight from the school's perspective.
Module 5 - Closing Deals & Account Management
Learn closing techniques for EdTech sales. Understand procurement, contracts, and compliance. Develop long-term customer retention strategies.
🎯 Session Objectives:
Learn closing techniques for EdTech sales.
Understand procurement, contracts, and compliance.
Develop long-term customer retention strategies.
📖 What’s covered:
Mastering Closing Techniques: Urgency, negotiation, and handling final objections
Understanding Procurement & Contracts: What schools need to approve a deal
Post-Sale Engagement & Onboarding: Ensuring successful adoption
Upselling & Renewals: Expanding accounts for long-term growth
🎤 Guest Speaker; Andrew Elias - Outcome First Group
Andrew Elias is Brand and Marketing Director at Outcomes First Group, an international school group and care provider supporting children and young people with a wide range of educational needs across the UK and internationally. With deep experience in evaluating and implementing EdTech solutions across a large network of schools, Andrew offers valuable insight into what it takes for suppliers to succeed at scale — from aligning with school priorities to demonstrating real, measurable impact.
Module 6 - Scaling for success; partners, affiliates and events
Understand how to sell through associations, partners, and affiliates. Leverage local networks and government opportunities. Scale sales efforts beyond individual schools. Make the most of your events.
🎯 Session Objectives:
Understand how to sell through associations, partners, and affiliates. Leverage local networks.
Scale sales efforts beyond individual schools.
Maximising your international events and what to expect.
📖What’s covered:
How to work with school groups, associations, and resellers
Creating partnerships that drive results.
Revenue share, affiliate, and event-based marketing strategies.
Making the most of your event.
Selling via School Associations & Regional Partners.
Partnering with Other EdTech Providers – Joint ventures and reseller agreements.
Final Review & Action Plan for Growth.
🎤 Guest Speaker: Andrew Hortor, GESS Dubai
Andrew Hortor is Head of Sales for GESS Dubai, one of the leading education exhibitions in the Middle East, connecting global suppliers with schools and ministries across the GCC region. His expertise is invaluable for helping companies maximise their presence at events, build meaningful relationships, and navigate the cultural expectations and business norms unique to the region.
OUR SPEAKERS
A speaker line-up shaped by those who know the international schools market inside out.
Industry leaders, school decision-makers, and EdTech experts — offering invaluable insight.
Rachel Rogers
Head of Sales, ISC Research
Ian Hunter
Founder and CEO, Lime Education
Julia Knight
Experienced School Founder
Andrew Elias
Group Brand & Marketing Director, Outcome First Group
Jamie Ganley
Head of Sales at The National College
Andrew Hortor
Head of Sales, GESS Dubai
hear from industry leaders
Why you should get involved...
Jamie Ganley
The National College
"We’ve decided to enroll our sales team onto GEST’s international sales course because it offers a practical, results-driven approach, tailored to real-world challenges. We hope the team come away with a refresher on the international schools market and ready to update their territory success plan for the return to academic year in August.”
Andrew Hortor
GESS Dubai
“Expanding into a new market holds fantastic opportunities for those companies who do it correctly. GEST have brought together an incredible variety of stakeholders from all areas of the sector ready to share their experience to help suppliers be as prepared as possible and I look forward to being part of that.”
Jess King
Ubuntu Education
"Where else can you go to learn the nuances of international education sales directly from those who've successfully navigated it. This course is a rare, practical gateway into a complex and high-impact market."
MEET THE FOUNDER & CEO
Danny Yeow
Danny has over 17 years experience in EdTech and education supplier sales. Having covered and managed international sales teams, Danny now manages Global Education Strategy Team Ltd (GEST).
Danny has a global network and has managed and delivered sales opportunities for prestigious schools alongside the team at GEST around the world. He has also implemented EdTech solutions suites across multi-national school groups, secured large enterprise strategic partnerships and been involved in government-level procurement.
Learn firsthand strategies you can implement quickly
Understand where and how to maximise your approach
Avoid common pitfalls and build a strategy for success
What people have to say about GEST
Will Jordan
"PS Financials were a market-leading presence in the UK but had minimal international presence. Danny brought the expertise of the international education sector we needed, putting together and delivering a strategy in line with our budget and sales ambitions.
Danny is a great guy who I would highly recommend."
Glen Hyde
"Danny led our strategic push into the international market across all of IRIS Education Group. His skill-set and knowledge of which products best suited particular markets allowed us to spend our time, money and effort in markets that would see best ROI. Not only would I recommend Danny, I hope we will work together again soon."
Sarbani Bose
"Working with GEST has been a game-changer for us at EI Square as we launched Deesha into the international schools market. They've helped us grow at a pace that suited our capacity, supported deals in completely new markets, and—most importantly—guided me through the sales process with real clarity and care. As someone who doesn’t come from a sales background, their approach made everything feel manageable and strategic."
FAQs
Answers to all your most frequently asked questions
Who is the course for?
This course is designed for EdTech and education suppliers looking to expand into or grow within the international schools market — whether you're a founder, sales lead, or commercial team member.
What does the course include?
You'll get access to 6 weekly live sessions (90–120 minutes), weekly Q&A seminars, downloadable templates, sales tools, and bonus guest speaker sessions featuring school leaders, associations, and successful suppliers.
Who are the guest speakers?
We’re partnering with experts from ISC Research, GESS Dubai, international school groups, and leading EdTech companies — all bringing real, in-market experience.
What’s the format? Can I attend remotely?
Yes — all sessions are delivered online and recorded. You'll be able to join live from anywhere or catch up at your convenience.
What will I learn?
Everything from understanding international markets, crafting a sales strategy, lead generation and outreach, to handling objections, closing deals, and scaling through partnerships.
What if I miss a session?
No problem — all sessions are recorded and available on-demand so you can catch up anytime.
How much does it cost?
Early bird pricing is £1,500, rising to £2,000 closer to the start date. Payment plans are available on request - and discounted rates for group bookings of 3 upwards.
Will I get a certificate?
Yes — participants who complete the course will receive a completion certificate and access to ongoing resources.
Do you offer team discounts?
Yes — discounted rates are available for teams of 3 or more. Get in touch with us to discuss.
When does the course start?
The course kicks off on Monday 7th July 2025 and runs for six weeks.
READY TO take your international education business to the next level?
Sign up today for Early Bird Pricing!
Sign up below!
If you are interested in group discount (available for 3 or more places) get in touch via email - [email protected]
